Your Clients and Customers Can Have Fun Too!
Thank you for joining us as we highlight the top corporate values as part of our BRINGING VALUES TO LIFE series.
According to PricewaterhouseCoopers, customers are open to paying 16% more for products and services when they have an outstanding customer experience, plus they’re more loyal.
Additionally, “fun attracts customers and is closely linked to employee happiness”. We all know and admire brands like Southwest Airlines, Zappos, Google, Twitter, Adobe, and Nike… but thousands of smaller world-class companies use fun as their competitive advantage.
Here is a Customer Commitment EXAMPLE:
Take WSFS Bank for example which consistently wins Best Places to Work and achieves 94% Gallup engagement scores. How do they do it? In part, they dispatch our teams to their retail locations for 15 minute “fun on the runs” where their customers can join in the fun. The pictures and video are shared across multiple internal and social platforms.
Here is your Happy Customer CHALLENGE:
How can you involve your clients in some fun? Maybe every 100th caller gets a small gift card. Ring a bell when you make a client happy. Have a joke of the day for your “on hold” feature, share pictures of your team having fun on the website, newsletter. I can’t wait to see what you come up with!
It is not your customer’s job to remember you, it is your obligation and responsibility to make sure they don’t have the chance to forget you.
– Patricia Fripp